Bruthaus Design: Late 2021 – 2024 Focus: Operationalizing Design for Business Growth, Revenue Performance, and Risk Mitigation.

Core Achievements: Governance & Velocity

Program Acceleration (Rancho La Valise): Implemented multi-phase roadmaps that accelerated a $MM real estate development from conceptual planning to Investor Ready status in six months, a 50%+ velocity gain over industry norms.

  • Asset Governance (Namron Hospitality): Led a multi-brand audit for 15+ properties, creating a centralized Digital Asset Management (DAM) system that saved the core team 250+ hours annually in asset search and recreation time.

  • Risk Mitigation & Control: Identified critical operational failures (NEST Mexico) and mandated new, rigorous vendor/contract auditing protocols to prevent future capital risk.

  • Business Enablement: Designed and launched e-commerce and Print-on-Demand (POD) platforms (Nakawe Mezcal, Namron Merch), directly connecting design output to centralized sales channels.

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Featured Case Studies: Process to Impact

Case Study A: Namron Hospitality — Digital Asset Management (DAM)

  • Asset Governance

  • Teams wasted significant time locating and recreating outdated brand assets across 15+ luxury properties (hotels, restaurants).

  • Designed and implemented a centralized Digital Asset Management (DAM) system with clear version control, usage rights, and automated tagging rules.

  • Saved the core team 250+ hours annually in asset search and recreation time, improving creative velocity by 30%.

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Featured Case Studies: Process to Impact

Case Study B: Rancho La Valise — Program Management and Acceleration

  • DPM & Scaling

  • Transforming a complex luxury vision (20+ homes, hotel, equestrian club) into a technically defined, attractive package required to secure initial investment capital.

  • Established a Phase I/II/III Program Management framework, synthesizing preliminary schematics, specs, and financial narratives.

  • 50%+ Project Acceleration. Delivered the full Investor Ready package in six months, enabling immediate capital acquisition.

Core Competencies: Commercial Performance Auditing, Program Governance, Digital Asset Management (DAM), Program Roadmapping, Vendor Risk Auditing, and Integrated Cross-Functional Workflow (E-commerce, Print Production, Sales, Architecture).